The unsung hero of your website is the contact form. No matter what your business does, contact pages are one of the base pages needed for you website. The information that is on your contact page is really important. On your contact page your potential customer will be able to reach you if you simply provide an address, phone number and email. However, there are several benefits to providing a contact page web form for the customer to interact with.
Here are 5 benefits of Website Forms:
1. Customers like to choose
It seems generational, older customers will pick up the phone and call you for the information especially if you are a business offering heating services and their furnace is out. Younger customers want to fill out the form and wait for you to call them. Offering both methods on your Contact page is the key.
2. Make the form work for your business:
Contact Page Web forms are special they give you the option to cater the selections to help you direct your sales call to exactly what the customer asked for in the form. By asking for contact information and using your most frequently asked questions you make sure that your web visitors are giving you the information you need. With just an email address, you invite open-ended communication with no direction. Website Forms allow you to focus on what they need and cut to the chase.
For instance, one of our customers, an auto repair mechanic, uses his website forms during COVID-19 to allow contactless check-in for his customers. They fill out the form that has custom fields describing their car repair issue, the car, and other information. Works perfectly for him.
3. Forms are Trackable
In order to measure the effectiveness of your website forms you need accurate metrics. Web forms give you just that. By setting up goals conversions from Google Analytics, you can track how many people visited your contact page and of those individuals, how many actually filled out the form. The amount of granular information that you can acquire is amazing. If you just have an email address it will not let you drill down in the same way, making the pages much less valuable.
4. Contact Back-ups
Most web forms are designed to feed into a data file and email the inquiry to the company contact designated to receive them. We set up your forms to email the contact. This will make it so if a staff member’s emails are deleted or lost, you have a back-up on your website. You don’t even have to retype the information.
5. Convenience is Key
Email links automatically open your customers’ default email program assuming they set it up to do this if not they will be frustrated. Website forms are convenient as your customers do not need to leave your contact page to communicate with you. In the end do not put road blocks into customers connecting with you.
Providing all of your information on a contact page is important. Your website form should be front and center on your website’s contact page. We can help you get a form on your site ready to go for your customers.